Color Analysis
Prompt: Find three examples of color usage in packaging, logos, advertisements, etc. Analyze why those particular colors were chosen – think about the product, company, and target market. How are the color used to communicate emotion – is the product fun, useful, etc.
Red
The use of red in this advertisement shows the courage that is gained by using the product. Paired with the format of storyboard the illusion of movement effectively increases the heart rate, blood pressure and stimulates brain wave activity to give off the effect of being in the ensuing action. It further depicts the exciting lifestyle one could have through use of this cologne.
Blue
The blue block of color in contrast to the black and white of this advertisement gives off a professional air. In conjunction with the horse, an animal known for steadfast loyalty, the blue mirrors these qualities. The feeling of power when wearing this product is effectively communicated through the use of this color.
Gold
The use of gold in this advertisement drives home the product's quality. Through bursts of gold in stark contrast to the black background the audience gets the impression that, by owning this product, they will not only possess a symbol of wealth but will also seem sophisticated by association with the brand.
Color Symbolism
Prompt: Create 3 pieces that communicates the feeling of three different colors – Yellow, Blue, and Green – you can take photos or create a mixed media art piece – just make sure your viewer will get a feeling of the color you are representing.
Yellow
The warm colors in this ad insinuate kinship with the subject of the autobiography while giving off a calming effect. Utilizing yellow also esteems the subject to be sacred or imperial. Including libation of the same color in the frame makes the material seem appetizing.
Blue
This advertisement uses blue to appeal to the common affinity for the color. In stark contrast to the event that it is advertising these colors slow the pulse rate and lower body temperature. This appeals to the younger audience and those shopping for them that this brand is safer than others for this activity with a protective color.
Green
The coloration of this ad with the green wash is meant to feel vivacious or lively alluding to the type of event it is advertising. ClexaCon is meant to come across soothing with the intent of communicating that attending this event will help with depression or anxiety. It is also known as a courageous color which perfectly defines the audience for this event.
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